Tesco Mince Pies

Inspired by snack wars on Ladbible, we devised a great solution to get the British general public to rush to Tesco and pick up delicious mince pies based on their preferred combo. Martyn was a pleasure to direct alongside out three Tesco colleagues - breaking the 4th wall with production beyond the camera, with our "producer" figure adding a real sense of relateable for everyone watching at home.