My role in all of this was to create and come up with the supporting content that would take over the Tesco socials during the launch of the campaign period.
New & Improved Meal Deal
With the launch of their new & improved Meal Deal range, we thought at BBH that it was high time somebody gave our nation's best loved lunch the iconic treatment. Hooked off the social insight that Brits love rating, debating and celebrating their favourite combos we created a playful film that brought this behaviour to life, showcasing the all wonderful ways different people will defend their own 10/10 choice. Social CD Elin Butler was responsible for coming up with the creative idea behind the 60 second ad below: